Expertise has seeped into each side of our lives right now. World information and communication know-how comes the emergence of technological society, there are characteristic features of the period of technological globalization: the mechanization of tradition and society, technological transformation of public consciousness; tehnogization human consciousness and identification, the formation of a new anthropological sort – man-made man.
Robert McChesney says: The decline of journalism and the hypercommercialization of tradition; i.e., the antidemocratic manner by which communication policy making has been and is carried out in the United States and globally(globalization) and the way in which the web is being incorporated into the guts of the corporate communication system, is decidedly undermining the democratic potential envisioned by its founders”.
Closely related to reification is one other characteristic of technological determinism whereby technology is introduced as autonomous (or typically ‘semi-autonomous’): it’s seen as a largely external – ‘exterior’ of society, ‘supra-social’ or ‘exogenous’ (as opposed to ‘endogenous’).
It’s fascinating to note that these applied sciences are intertwined with our central nervous system to the extent that we are not only wired, but are having a pc grid, by all types of gadgets,be gridded into our consciousness, awareness, considering, conduct, work, houses,communication,learning …